VP releases star-studded Strictly The Best project
Internationally renowned entertainment label, VP Records, said the songs selected for its Strictly The Best Vol. 62 release made the cut based on their potential for success.
"Our A&R [artistes and repertoire] team monitor the Jamaican music scene and pursue tracks and artistes based on the potential for success in the international markets we serve," VP Records said told THE STAR.
The Strictly The Best compilation is being done for the 31st consecutive year. For volume 62, which was released November 18, the record company created an exclusive CD version with roots, lovers, and dancehall selections, and a dancehall-only selection for the streaming market.
"With this year's edition we hope to address the broadest potential audience, consumers of both streaming and physical products. On the streaming front, we have compiled 13 tracks from up-and-coming stars in modern dancehall and view this as a way to reposition the Strictly the Best brand. The CD package is a blend of singers and selected dancehall tracks that fits our traditional compilation format," VP records said.
The digital platform compilation includes Neeqah's Real Good, Ajji's Peace of Mind, Leaha's Miss My Ex and Malie Donn's Inna Di Benz.
The CD package contains tracks such as Tarrus Riley's Love Salute, Spice's Frenz, Alaine's Really Together, Romain Virgo's Good Woman, Christopher Martin's You'll Never Find, Alborosie's Life to live (featuring Wailing Souls), and Raging Fyah's One Day soon.
There are some tracks that have been included on both the CD and in the digital format. They include Iwaata's Feel Great, Yaksta's Ready, Chronic Law's Gone Too Soon, Jahshii's Meesh, Trance 1Gov's New Waves, Intence's Kingpin and I-waata's Feel Great.
"Strictly the Best is a well-known brand among many adult reggae fans and our challenge is to make the brand significant for younger music fans," VP Records told THE STAR.
Since its inception in 1991, there have been many highlights in the Strictly The Best compilation series. VP Records said its goal is to serve the audience for core Jamaican reggae with breaking hits in dancehall, roots and lover's rock styles.