Promoters look to double Dirty Crushh pleasure

Sandcastle Entertainment, the masterminds behind Dirty Crushh, are celebrating its fourth staging as the most sensational one yet.

Following the success of last weekend's event, Sandcastle's principals are now considering hosting the event twice a year.

With a surge in attendance, enhanced production value, and a prestigious title sponsorship from Campari, the promoters are well on their way towards positioning the event as a staple on Negril's entertainment calendar.

According to Robert Porter, the director of Sandcastle Entertainment, the team left no stone unturned in ensuring the resounding success of this year's edition.

"We thoroughly analysed our marketing strategies, secured valuable sponsorships, and refined the overall party experience. Last year, we raised the bar and this year, we took it to the next level. We engaged social media influencers as ambassadors, ran sponsored advertisements and displayed billboards throughout the region. Selecting Long Bay Beach Park as the venue for this staging allowed us to create a grander spectacle. We carefully planned the layout to ensure the ultimate party experience," Porter explained.

The event boasted an impressive line-up of performers, including X Factor, Macky and Gemini, DJ Jigga, and Marko Dean.