Alacran pushing the Reggae Girlz to the world

January 22, 2019
Gladstone Taylor / Multimedia Photo Editor Sophia Harris, Director of Marketing, Jamaica Football Federation, Hopi Noel Morton, Incoming Chief Executive Officer, Alacran Group and Raymond Anderson, Vice President, Jamaica Football Federation in discussion during a Reggae Girlz training session at The National Stadium last Friday.
file Jamaica midfielder Giselle Washington (left) and Panama midfielder Kenia Rangel battle for the ball during the first half of the third-place match of the CONCACAF women's World Cup qualifying tournament on Wednesday, October 17. The Reggae Girlz won the game on penalties to qualify for their first ever FIFA Women's World Cup, to be staged in France, in June.

Hopi Noel Morton, the incoming CEO of the Alacran Foundation, one of the senior women national football team's major sponsors, said her organisation is not just taking a ride on the Reggae Girlz World Cup qualification, but that they hope to help create a national female programme that is sustainable.

In a media session at the National Stadium on Friday, Morton, said the entertainment group also intends to expose the Girlz to the world via rigorous marketing and social media exposure.

"We are extremely proud of these young women. They not only represent Jamaica, they not only represent football, they made proud, all female athletes around the world and we (Alacran) are really hoping to maintain sustainability for this programme. Little girls growing up look at them as super heroes and we want to help them fly," said Morton.

"We really want to champion fund-raising and to encourage others (to come) on board, sponsors, and donors, as these girls deserve ultimate support because they are pioneers. Twenty years later, after Jamaica's last foray to the World Cup, we want to not only see them succeed in France, but have a programme that's sustainable, so they can have many more opportunities to not only get to France (World Cup competitions) but to win," she added.

"We are really vested in the youth programmes and in working with the team and coaches directly to be there for their needs and help others get on board financially," she noted.

Morton said they hope to make the partnership a long one and that with be maximising their expertise in marketing and social media activity as well as Jamaica's worldwide appeal to fully promote the team and its players.

"Jamaica is a small country but it is extremely famous with connections all over the world. Jamaica has a lot of legacy to connect to and football is one of them. We are a company that can really help with marketing and social media and all other components that aren't just football. We can provide additional support for other things that they don't have time to focus on," Morton said.

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