Local events 'fly out' - Popular parties making moves overseas

August 15, 2018
Some of the persons who turned out for Sandz at 7th Harbour Beach Park along the Palisadoes strip in Kingston on New Year's Day 2018.
The DJ keeps patrons jumping at Daydreams, held earlier this month in Negril.

Less regulations and more opportunities are the two leading reasons more and more promoters are seeking venues in North America to host events.

Daydreams All White, Zimi Seh Brunch, MAPS, Pan Di Plaza and Sandz are just a few of the popular events that have succeeded with their executions overseas.

According to Cadeem Mullings, one of the promoters of Maps, the music and pool series was executed in more than five parishes across the island, so it was only natural for the team to expand to other countries.

"I encourage promoters to look into overseas when, and only when, they have exhausted the Jamaican market; as the saying goes, 'you have to crawl before you walk'," Mullings told THE STAR.

Mullings does not believe having the events overseas will affect the local market, "because people come for the full experience of weather, food, culture and the energy", which are elements that can be tailored for any party theme and attract the same audience.

Meanwhile, Romaine 'Luigi' Brown said the Portmore Society team has recently jumped on that ship to introduce a few of its events, Image, Daybreak and Hennessy V, across the seas.

"North America is home to endless opportunities for promoters to explore that will not only benefit in terms of the turnout but exposure of local culture," he said.

After a successful staging of Image in Turks and Caicos, Portmore Society has decided to try their hand in the US by staging Daybreak in New York next month, and then Hennessy V in Miami closer to the end of the year after it's November edition on home soil.

Luigi said he does not believe having the events more than once for the year locally, and then again in the international space, will affect the number of visitors that usually travel to the island to attend the events.

"It's normally a good mixture of non-Jamaicans and the Caribbean diaspora, some of whom may or may not have experienced the atmosphere of these events," he said.

This, he said, is already evident in the ticket sales.

"While it has cost the team members more to execute the events in the US, the returns supersede that made in Jamaica. We are seeing this in the number of tickets sold for Daybreak that's doing way better than initially calculated," he said. "Even though it is expensive to have the events here it is less hassling; promoters pay for their permits and focus on planning."

He said the regulations that were once an issue locally do not affect the events in the US.

"Organisations such as JAMMS (Jamaica Music Society), JACAP (Jamaica Association of Composers Authors and Publishers) that charge for the music element of the parties and the various government bodies do not bother promoters in addition to the permits, police and emergency services," Luigi added.

The obligatory services are covered within a reasonable costing state permit.