Juggling rhythm culture still alive — producer

For producer Andre 'Drizzle' McEachron of New Day Music Group, juggling rhythms are more than relevant to dancehall, they are dancehall.

The production's latest juggling project, Rival 7x7 rhythm, is an upcoming compilation featuring acts like Munga with Rise Again and QQ with Ghetto Youths.

The singles are slated for release on Friday, while the release date for the entire project is pending. McEachron hopes it will grab ears.

"Dancehall is a juggling culture. When people hear music at a party, they want to hear their favourite artistes on the same rhythm, even when it comes to clashing. So there will always be a place for juggling even though I think they are trying to remove it," he told THE STAR. "We expect great things with this juggling rhythm we make music for the sake of doing good music so wherever this rhythm leads us that is where it take us."

The production will also have an acoustic version, and hosts Sizzla, Bryka and Izeal featuring Adena Myrie.

New Day Music Group began its operations in 2013, and comprises producers Omari McFarlane, Kemoy Lawrence, Andrew Bloomfield and Matthew Lewis.

Being a young label, McEachron said it has been challenging landing major acts, which they combat with selling beats. Their other works include First Walk and Mixed Emotions rhythms.

"As a young label, it is always challenging getting to the artistes. People will like the rhythm but still you're no one, so they don't want to work with you. We try to build rhythms behind the scenes for other people like Mixed Emotions, which we did for Cawvinz Entertainment, and that gave us the opportunity to get songs with artistes like Bugle and Popcaan," he said.

"We have credits from major acts but as far as the label itself, we are just starting to get the major acts. People love the music we produce and the quality of it, so the feedback to our work has been good."