Gospel Spotlight: Sterling Gospel Awards 2020 expands categories
Next year’s Sterling Gospel Awards, the Caribbean’s premier awards ceremony for the gospel music community, promises to be bigger, with more categories and more spotlights shining on lesser seen contributors.
Lead vocalists and their popular songs are usually the subjects lauded for their work during the year, but Sterling 2020 will extend the awards recipients.
Under the theme ‘African Pride’, with guests expected to be decked out in their best regal, African-inspired attire, the awards will also feature a very special segment dedicated to the industry’s hard-working background vocalists (BGVs).
“A subtheme of next year’s awards will be BGVs in action. What we’re gonna do is bring to the fore some of our background vocalists for our popular gospel artistes here in Jamaica. We recognise their importance, and we recognise that without them, our ministers will not or would not have the vocal support that is so needed on tracks and live performances,” principal organiser Basilia Barnaby-Cuff told THE WEEKEND STAR.
She continued: “A part of that segment is going to be a very exciting surprise, I can’t spill the beans yet. But let me tell you – 2020 is shaping up to be a year filled with so much excitement!”
The background vocalists won’t be the only ones getting some attention next year. Sterling Gospel Awards will be adding a new category.
“Persons are getting so creative in terms of how they bring the gospel to the world. Over the past few years, radio has really evolved. It’s not anymore just about traditional radio. So we have seen quite a few online gospel radio stations that have emerged, and so we wanted to give them a category for themselves to be recognised. That is why for the 2020 awards, we have added the online radio programme of the year category to give them a space for themselves, so that they don’t have to be competing with traditional radio stations,” Barnaby-Cuff said.
The Mandeville-grown awards ceremony will also return to Kingston for the second year.
“Kingston loves the Sterling Gospel Music Awards, and we’re so happy to be bringing it another year. The last staging in March was a sold-out show at the Knutsford Court Hotel,” she gushed.
The next staging is scheduled to take place on Saturday, March 14, 2020, at the Courtleigh Auditorium. The red carpet will roll out at 7 p.m., and the ceremony will commence at 8 p.m.