Hennessy delivers super experience at Burna Boy Live

December 21, 2022

Photo

Miss Universe Jamaica 2006, Cindy Wright, struck a pose that matched her fun personality.

Jamaican sprinter Shericka Jackson is sandwiched by media personality Rushane ‘RushCam’ Campbell (left) and creative director Neko Kelly in Hennessy VVIP at Burna Boy Live.

Shevon Matthews’ favourite Burna Boy song is ‘Whiskey’.

Debi-Ann Newell says she is often complimented on her nice smile.

This doll Karlene Hobbs kept things simple in her lightweight print set.

Regional marketing manager for Campari, distributors of Hennessy, Kamal Powell (left), and Jamaican sprinter at Briana Williams at the Burna Boy concert.

Nigerian singer Burna Boy performing at the National Stadium in Kingston on Sunday.

Kamal Powell, regional marketing manager at Campari, distributors for Hennessy, has described the brand's involvement in the Burna Boy Live concert as a success.

The Burna Boy Live concert was held at the National Stadium in Kingston on Sunday night. Hennessy, the world's finest cognac, was the official spirit partner for the event, and were responsible for outfitting the VIP and VVIP areas; and the buildout of the Ultra VIP section.

"In our eyes, this project is a success," Powell said.

In addition to providing patrons with an interesting blend of music and fine spirits, persons in the VIP sections were able to take advantage of the specially designed photo-op areas to document their experience.

Mirroring the spirit and tone of the brand, the VIP section had a Hennessy bar where guests could enjoy complimentary mixes and had an excellent view of the stage. The VVIP section featured golden seating arrangements, food, Hennessy cocktails, photo-op areas and a 360 camera at the entrance and a panoramic view of the stage.

The Ultra VIP boasted a golden deck outfitted with posh seating, premium cuisine with a Hennessy bar on hand serving appealing mixes.

"Patrons are pleased with the unique experience and I just want to commend Burna Boy, Popcaan, Lila Ike and the other supporting acts for sharing their talent through these stunning performances. We thoroughly enjoyed every second," Powell said.

One patron, Anna-Maria Graham, who was front row in the VVIP section, described the set-up as "top tier".

"Beautiful set-up, well executed, definitely a top-tier set-up just like the brand Hennessy," she remarked.