Q is the Key promotion extended


December 18, 2015
Gary Dixon

The Q is the Key to #Cash4Life promotion has been extended into the new year.

The promotion, presented by Wray and Nephew White Overproof Rum, Appleton Special, and Charley's JB Overproof Rum, will now end on January 8, 2016.

The new draw date for this life-changing campaign is set for January 15 when two lucky persons will win $1 million a year for the next 10 years!

From January 1 to 8, consumers will still have the chance to win daily instant prizes of $10,000 in cash or $200 mobile credit (all service providers). In addition, during the nine-day extension, three lucky persons can win big with an extra cash prize of $100,000 each.

Gary Dixon, marketing director for

J. Wray and Nephew Limited, is excited to be adding new prizes and extending the Q is Key to #Cash4Life promotion.

"Our loyal consumers are literally winning thousands of dollars and are demanding more opportunities. We are only happy to grant their wish, and so we have extended the #Cash4Life promotion. We invite persons to continue winning with our leading brands," he said.

To enter the #Cash4Life promotion, persons over 18 years of age should buy a Q of either Wray and Nephew White Overproof Rum, Appleton Special, or Charley's JB Overproof Rum; check the back of the label for their code; and text to 444-RUMS.

Persons who enter the promotion are reminded to keep their Qs for the grand prize draw on January 15, 2016, to be eligible to win #Cash4Life.

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