Carib Cement takes road safety awareness to Clarendon schools

In February, when Carib Cement head of communication Klao Bell Lewis read the heart-breaking story about 11-year-old Aldrena Rowe, who was struck down on the Bustamante Highway in Clarendon, she said she cried.

"I immediately called my colleague and said. 'We need to go to Clarendon'," she said, referring to the company's road safety campaign.

Lewis said that having made the decision, she wanted other schools to share in the safety campaign.

The mission was completed last Tuesday when the team visited Cross Primary and Infant, and Denbigh and Hazard Primary schools.

Freight and Fleet Coordinator at the company, Marcia Edwards Dixon, as well as Jason Stewart from the Road Safety Unit had interactive discussions with the children on road safety, including obeying the stoplight signs and crossing the road.

Lewis said the day's initiative is part of the global Cemex supply chain vulnerable road users programme; Carib Cement is a member of the Cemex group.

Commenting on the safety awareness drive in the schools, Lewis said the initial target was 2,000 students but they have already surpassed that.