El Shaddai speaks about self-worth on ‘Priceless’

Fast-rising recording artiste El Shaddai, aka 'Dolly Don', is addressing strength and self-worth in her new track, Priceless.

" Priceless was inspired by moments when I've felt underestimated or taken for granted -- whether in love, business, or life in general. I had to step into my confidence and realise that softness doesn't equal weakness. This song is a bold statement that my worth can't be measured or bought," she said.

"It's about self-love, inner strength, and owning your power. At its core, Priceless is a declaration of woman empowerment and a reminder to always stand on business," she added.

El Shaddai, given name Shada Barrett, spent her childhood between Tivoli Gardens and 'Jungle' in Kingston, before moving to Waterford in Portmore, St Catherine. The entertainer, who has always had an interest in music, is now based in Hartford, Connecticut. She said that her ultimate hope is that Priceless will inspire people -- especially women -- to recognise their worth.

"I want it to resonate across the globe, lift spirits, and serve as a reminder that confidence, value, and self-respect are non-negotiable. I also want it to be that dancehall anthem that turns up every party, fashion show, and playlist it lands on," El Shaddai added.

The artiste is known for other tracks such as Tip, Repeat, featuring MC Nuffy, and will also be releasing a track with Lisa Hyper titled Drunk Off Love (DOL).

"My mother was closely connected to the original Portmore Gaza movement back in Waterford, and she actually had me sing for Vybz Kartel when I was just 11. He gave me some really positive feedback. When Lisa Hyper found out my mother is Anngodbless, everything aligned naturally. I sent her a few songs, and she instantly gravitated towards Drunk Off Love (DOL)," El Shaddai explained about the collaboration.

With a bright career ahead of her, the entertainer has already been making strides of her own on the international scene including being a part of the BET Awards Experience in Los Angeles for three consecutive years. She is encouraging emerging female artistes to remain dedicated as they tackle the fast-paced industry.

"Stay true to yourself. While it's natural to be inspired by others, never lose your originality," El Shaddai said.