Google's YouTube losing major advertisers

by

March 23, 2017

SAN FRANCISCO (AP):

AT&T, Verizon and several other major advertisers are suspending their marketing campaigns on Google's YouTube site after discovering their brands have been appearing alongside videos promoting terrorism and other unsavory subjects.

The spreading boycott confronts Google with a challenge that threatens to cost it hundreds of millions of dollars.

YouTube's popularity stems from its massive and eclectic library of video, spanning everything from polished TV clips to raw diatribes posted by people bashing homosexuals.

But that diverse selection periodically allows ads to appear next to videos that marketers find distasteful, despite Google's efforts to prevent it from happening.

AUTOMATED PROGRAMS

Google depends largely on automated programmes to place ads in YouTube videos because the job is too much for humans to handle on their own.

About 400 hours of video is now posted on YouTube each minute.

Earlier this week, Google vowed to step up its efforts to block ads on "hateful, offensive and derogatory" videos.

As part of Google's solution to the problem, Schindler promised to hire "significant numbers" of employees to review YouTube videos and flag them as inappropriate for ads.