Playboy founder dies

by

September 29, 2017
In this May 14, 1999 file photo, Playboy founder and editor in chief Hugh Hefner receives kisses from Playboy playmates during the 52nd Cannes Film Festival in Cannes, France. Hefner has died at age 91.

LOS ANGELES (AP):

'Playboy' founder Hugh M Hefner, the pipe-smoking hedonist who revved up the sexual revolution in the 1950s and built a multimedia empire of clubs, mansions, movies, and television symbolised by bow-tied women in bunny costumes, has died at age 91.

Hefner died of natural causes at his home, surrounded by family on Wednesday night, Playboy said in a statement.

As much as anyone, Hefner helped slip sex out of the confines of plain brown wrappers and into mainstream conversation.

Playboy became forbidden fruit for teenagers and a bible for men with time and money, primed for the magazine's prescribed evenings of dimmed lights, hard drinks, soft jazz, deep thoughts and deeper desires.

"Much of my life has been like an adolescent dream of an adult life. If you were still a boy, in almost a Peter Pan kind of way, and could have just the perfect life that you wanted to have, that's the life I invented for myself." Hefner to the Los Angeles Times in 1992.

"Well, if we hadn't had the Wright brothers, there would still be airplanes. If there hadn't been an Edison, there would still be electric lights. And if there hadn't been a Hefner, we'd still have sex. But maybe we wouldn't be enjoying it as much. So the world would be a little poorer. Come to think of it, so would some of my relatives." Hefner in a Playboy interview in 1974.

"I think Hefner himself wants to go down in history as a person of sophistication and glamour. But the last person I would want to go down in history as is Hugh Hefner." Ms. magazine founder Gloria Steinem, who worked as a bunny in a Playboy club in the 1960s.

"Women are the major beneficiaries of getting rid of the hypocritical old notions about sex. Now some people are acting as if the sexual revolution was a male plot to get laid. One of the unintended by-products of the women's movement is the association of the erotic impulse with wanting to hurt somebody." Hefner, in response to Steinem.

"I've spent so much of my life looking for love in all the wrong places." Hefner to the New York Times in 1992.

"I've had a bachelor party for 30 years. Why do I need one now?" Hefner on the eve of his wedding in 1989.