Kardashian West promoting new app
NEW YORK (AP):
Kim Kardashian West is feeling the '90s at the moment, and she's doing it with help from a new app.
Kardashian West is promoting Screenshop, which dishes up a range of shoppable fashion and accessory options, based on a phone screen grab a user takes from social media or anywhere else. The grab is then sucked into the app and similar looks appear for purchase from a range of companies and at a range of prices.
The app feeds right into one of Kardashian West's main ways to shop, online.
"I shop a lot from stores in Italy and the return process used to be so frustrating, because sometimes I want to order a lot, try it all on. Sometimes I like to order two different sizes, if I'm on the fence, and then have the ability to return it," she said in a telephone interview Tuesday. "Shopping online is just the easiest way, and you get to see all the trends first online."