Mink Jo is St. Mary's ambassador

Dancehall artiste Mink Jo is the newest brand ambassador for JP St Mary's. The artiste's voice is behind the brand's 'Think Fresh, Think JP St Mary's' campaign jingle.

"I've loved JP St. Mary's banana chips since I was a child. So I am very honoured to be representing their brand. A healthy lifestyle is very important to me and the fact that JP St Mary's is gluten free with no preservatives makes them the perfect choice," said Mink Jo.

Tara Goulbourne, commercial manager, JP Tropical Foods, said it was an easy decision to select Mink Jo as brand ambassador.

"When we conceptualised the 'Think Fresh, Think JP St. Mary's' campaign for our package refresh, we wanted a Brand Ambassador that was young, fresh and just had the right energy. We wanted someone who was on the cusp of stardom and could resonate with our consumers. When we met and spoke with Mink Jo, we immediately knew she was the right fit for our brand. Then, when we heard the jingle she wrote, it sealed the deal. Mink Jo is a bright, rising star and with JP St Mary's being a global brand, we thought it was a perfect fit," she said.