Nuh Dutty Up Jamaica jingle competition launched

by

February 19, 2016
Suzanne Stanley

The Jamaica Environment Trust announces the Nuh Dutty Up Jamaica Jingle Mash-Up Competition and invites individuals and groups to sing, record and submit a video of their rendition of the Nuh Dutty Up Jamaica jingle.

Five winners will be selected from submissions to win a cash prize and be included in a new Nuh Dutty Up Jamaica Jingle Mash Up production.

"People are always breaking into song and singing the jingle when they see us wearing the Nuh Dutty Up Jamaica t-shirt," said Suzanne Stanley, deputy CEO of the Jamaica Environment Trust. "This inspired the Jingle Mash Up which will feature Jamaicans from all walks of life singing the Nuh Dutty Up Jamaica jingle, and participating in the effort to spread the message."

Between February 15 and March 14, 2016 groups and individuals of all ages can enter the competition by electronically submitting a 60-second video clip of themselves singing the jingle to: www.tinyurl.com/nduj876. Clips must also be shared publicly via social media Facebook, Instagram and/or Twitter with the hashtags #NuhDuttyUpJamaica and #NDUJmashup.

Videos are to be filmed in HD at a minimum 720 x 480 resolution using a smartphone or other video recording devices. Details and rules for the competition can be found on the Nuh Dutty Up Jamaica website: www.nuhduttyupjamaica.org

CASH PRIZE

"The five best entries will win $10,000 cash and be included in the jingle mash up production, which will also feature popular local personalities," said Stanley. "We plan to premiere the video this Earth Day - April 22."

Nuh Dutty Up Jamaica is a public education campaign aimed at improving people's knowledge about the impact of poorly handled waste on public health and the environment, while encouraging personal responsibility for the generation and disposal of waste.

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