Babsy bats for music streaming

March 16, 2016

Minister of Culture, Gender Affairs, Entertainment and Sports Olivia 'Babsy' Grange is encouraging the music industry and consumers of music to educate themselves on how to use digital music outlets to their benefit.

According to the minister, the days of visiting the record stores to purchase music is now a thing of the past. She also says professionals should be employed in situations where persons are completely ignorant to the correct procedures.

"A lot of the stakeholders do not fully understand what it entails. We have to move from the jack-of-all-trade mentality because this is a specialised industry; and the creative individuals are doing their work and are not reaping the full benefits because they don't know," Grange said. "Some of them cannot even read their own royalty statements and understand what it says ... I also suggested to JAMMS that public education initiatives should be executed because the people are unaware."

She says Jamaica is moving slow in the digital era. However, it will eventually get to the point where persons can sit in the comfort of their homes and purchase music online or stream from the relevant streaming channels.

Streaming is now one of the more popular ways of gaining profits from the consumption of music in the US. Several recording artistes, such as Drake, Rihanna, Lil Wayne, Jay Z, BeyoncE and Kayne West have all released projects exclusively through streaming channels.

Jamaica's own Damian 'Jr Gong' Marley has already made steps to capitalise on music streaming and was last year noted as one of the owners of Jay Z streaming service Tidal.

Grange was speaking at the recently concluded Jamaica Music Society (JAMMS) seminar hosted at the Terra Nova All-Suite Hotel.

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