Hennessy Dancehall Week starts today


March 23, 2016
File Jared Samuel

Hennessy Jamaica, a brand under the Dark Spirits portfolio of J Wray and Nephew Jamaica Limited, has partnered with local events promoters to present Hennessy Dancehall Week 2016.

The week will consist of six parties held in the Kingston Metropolitan Area, from today to Friday, April 1. The events will be held at Boat Dock, 3B Port Royal Street, Kingston and Oneil's Place, Hagley Park Road.

Hennessy Jamaica's brand manager, Jared Samuel, said the iconic cognac is not only versatile in ways it can be consumed but is dancehall's premium drink of choice, making this partnership a perfect fit.

"Hennessey's tagline, 'Never Stop, Never Settle', is the the exact spirit of the Dancehall culture. We are always striving for more and reaching newer heights in music, fashion and the way we party.

"We are proud to have partnered with these promoters as they are on the cutting edge of dancehall culture, and they have a winning formula to successful executed events."

Echoing the vibrancy of dancehall culture, Samuel shared that whereas five of the six slated events will happen at the same venue, each will have its distinct identity. This, aided by VIP bottle service, courtesy of Hennessy ambassadors will make for an even more premium experience.

Patrons are invited to follow the brand on Instagram at @hennessyjamaica and use the hashtags - #HennessyJamaica, #HennessyDancehallWeek & #HDW for chance to win a VIP experience to any of the Hennessy Dancehall Week 2016 events.

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