Bahamian drink company signs Milk


March 30, 2016

You may have glimpsed Amelia 'Milk' Sewell in a series of television ads featuring the new beverage, Bahamas-based Strong Back vitality drink, recently. The popular media personality reportedly inked a six-figure endorsement deal to push the product

"The Strong Back vitality drink was launched recently via a very tongue-in-cheek television ad campaign, and I have been getting a lot of strong feedback via social media about my role in the ad," Milk said.

The manufacturer has revealed that sales have quadrupled since the ad campaign in February.

"The sales have quadrupled since the ads began on television, the product is really moving off the shelves," Winston Pinnock, head of Jamaica Bahama Imports Limited, said.

Pinnock said that the drink has been a product which has been available for years. "My marketing team chose her because they felt she would be a good choice for the product. The product has been around for a while, but we are going to be pushing it more this year in Jamaica and other territories," he said.

In recent times, Milk has experienced a resurgence in her media visibility as she was hired as Fame FM's newest entertainment reporter/producer. Before her radio stint, she was the manager of Famous Nightclub for three years, where she revolutionised the party scene in Portmore with her various club activities and events.

When asked about her six-figure deal, she said: "Everything in my life happens full circle, I fall down seven times and get back up eight. I am very grateful for the confidence Mr Pinnock has showed in me ... Strong Back and Milk make a very potent concoction ... we go very well together."

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