Joe Bogdanovich acquires Reggae Sumfest

April 19, 2016

CEO of DownSound Record (DSR),  Joe Bogdanovich has acquired ownership to popular music festival, Reggae Sumfest.

According to reports, the acquisition took place three weeks ago.

DSR will be working closely with previous principals Johnny Gourzong, Robert Russell and Tina Davis who have developed the brand for 25 years for the 2016 staging of the event in what they describe as a transitioning period.

Bogdanovich said that there will be major changes in the next two years for the brand.

Changes discussed included the re-energising of the brand both in terms of signing local acts that are more youth oriented and at the same time maintain the foundation of relevant reggae/dancehall music.


Reggae Sumfest 2016 is also looking to launch a ground-breaking first by streaming in interactive 360 Virtual Reality (VR).


“In order to make this industry thrive”, said Bogdanovich, “it’s critical that the home of reggae music gets its house in order.”

He also noted that unity will be the focus as it is through unity that music is a key factor for success in the festival business.

“Artists must understand and work together as well as the sponsors and government agencies to accept the fact that Reggae/Dancehall is a natural resource of the country and that it’s the responsibility of the country for it to be developed and protected,” added Bogdanovich.

The DSR CEO is looking to top the USD6 million dollars worth of Tourism that  the music festival brought to the city last year during its staging.

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