Equipment drops video to rave reviews
Reggae-dancehall artiste Equipment is winning fans with the release of a video for his breakout reggae-flavoured single, 'Drop Out.'
The song, which has been getting steady rotation on FM radio, recounts the real-life experience of losing a close friend in a drive-by shooting, using brilliant metaphors and solid hook. The song, produced by UK-based label Control Tower Squad, is making waves locally.
"The song is inspired by a true story. It happened two years ago to my friend, Bugsy, and him dead right in front of me. It could have been me, it was a random shooting pon the corner and mi caan mek mi friend dead like that, so mi just honour his memory with a song," Equipment said.
The song has been playing on Hitz and Irie FM, and became a fixture on popular mixtapes islandwide. With the release of the video, the single is set to blow up like a scud missile.
"The video is now blowing up on Facebook. It has got over 10,000 views in six days with a lot of comments ... . I believe this song is a big tune, I like it, it's a sad but really good song," Equipment said.
Born Keithon Tracey, on July 7, 1984, he hails from Cockburn Pen, St Andrew. A determined and talented artiste, Equipment wants to make an impact in the dancehall industry.
"My fan base is getting much larger, people are contacting me from all over the world. I've started to get a lot of shows from promoters. The disc jocks and selectors are giving me great support in the dancehall," he said.