Flow excites with 50-day Olympic countdown
Kingston's activity Mecca of Half-Way Tree exploded with sights, sounds and excitement recently as telecommunications firm Flow, official broadcast partners of the Rio 2016 Olympics Games, kicked off its 50-day countdown to the world's most anticipated sporting event.
Sharing details on its Olympic activation, which is set to include more than 2,000 hours of high definition content and four channel feeds, Flow also gave Kingstonians and other commuters a taste of the Brazil's capital city, Rio De Janiero, complete with mini sporting competitions, drummers, samba dancers and much more.
"We are very excited to be able to bring this important and exciting sporting event to the region in a manner like never before," expressed Carlo Redwood, Flow's vice president of Marketing & TV.
"We will transform the viewing experience as Flow provides more Olympic content than ever before for Jamaicans to enjoy. No matter which sport you wish to watch, you will be able to see it via our network on multiple platforms."
Olympic channels available to all Flow customers as well as the Flow Rio 2016 Extra App, which will allow customers to access the Games via any smart device on the go.
"We are giving Jamaicans the option to choose what they want to watch, how they want to watch and with total control including amazing features such as rewinding, recording and multiple screen action as the Games are broadcast," Redwood added.
Patrons got a preview of the impressive offerings while immersed in a sea of 'blue energy" inside Mandela Park.
While being entertained and gifted with prizes inclusive of 40" smart televisions, they also interacted with Flow's brand ambassador and Olympic hopeful, 400m hurdler, Jaheel Hyde and saw performances from entertainers.