Lexx's song featured in Fiat's campaign
The crowned prince of dancehall, Mr Lexx, is celebrating as one of his songs was selected for Italian automobile manufacturer Fiat's new international campaign.
The track, Bad Boys, was released last year and features El Freaky from Columbia. Bad Boys is the background song to a very humorous and exciting commercial that was released worldwide on Monday, June 13, 2016 and has since been widely received.
"I am really ecstatic at this moment, 16 years in the business and I am still making international moves ... . This is huge," said an elated Mr Lexx.
This is not the first time Mr Lexx has celebrated international success. His single, Anything Goes, featuring Nori and Capone and Wayne Wonder, fuelled the Heineken Red Star album to a Grammy nomination in 2006.
Only two years later in 2008, his single, Hold The Line, featuring Santigold, under the Major Lazor production, was nominated for an MTV award.
Mr Lexx says he looks forward to many more things to come and he will continue to do what he loves and put out more good music.
"I was born to do music. It is an incredible feeling when you know your calling; and there is no stopping me. Right now, I am busy in the studio working on other projects that I am confident will be a favourite, especially among my international audience," he said.
The artiste recently returned from Guyana, where he delivered an epic performance as a part of the country's 50th independence celebrations.