Appleton, Digicel brings the party to CPL


July 13, 2016
File Danielia McLean, sponsorship manager at Digicel, is flanked by Bounty Killer (left) and Beenie Man, who will be performing at the Appleton/Digicel CPL Party Stand at Sabina Park.
Gary Dixon
Tallawah's captain Chris Gayle

Appleton Estate and Digicel have teamed up to bring the beat to the biggest party in sports, the Hero Caribbean Premier League (CPL), with a party stand at Sabina Park.

The all-inclusive party stand will be offering up premium alcohol courtesy of Appleton Estate, food, music, performances by popular local artistes, good vibes, and, of course, cricket.

The CPL makes Sabina Park its home as the Tallawahs take on Guyana Amazon Warriors (July 15), St Kitts and Nevis Patriots (July 16), Trinbago Knight Riders (July 18), and finally, the Barbados Tridents (July 20).

Over the four days, the party stand will be a flurry of entertainment with half-time performances by Bounty Killer, Sanchez, Beenie Man, and a musical showdown between DJ Kurt Riley and the Tivoli Marching Band.

Gary Dixon, marketing director, J. Wray & Nephew, explains Appleton Estate's involvement: "We are rum people and we love cricket! Appleton Estate Jamaica Rum is the proud presenting sponsor of the Jamaica Tallawahs, and we wanted the home grounds for the Tallawahs to be as fun and as vibrant as the people they represent. The party stand will show the world how Jamaicans party!"

Danielia McLean, sponsorship manager, at Digicel, said: "The CPL is known to be the biggest party in sports, and so Digicel had to ensure that it lived up to that moniker. Not only that, but the CPL is perfectly aligned with Digicel's current 'Bring the Beat' campaign, where we have combined two essential passions, music and sport, and use it to unite people across the region".

Tickets for the Appleton Estate Digicel Party Stand are available at the Sabina Park Box Office, Ribbiz, Triple Century, and Pita Grill. Tickets cost $4,500 pre-sold and $5,000 at the gate.

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