Pepsi kicks off massive summer tour
With the goal of developing a deeper connection with millennials, Pepsi Jamaica has launched its Pepsi Refresh Tour.
With that, they've decided to embark on a massive five week island wide campaign featuring pop-up music events and trade activation that will culminate in a massive concert dubbed Pepsi Refresh Live on August 13 at Pepsi Oval, 214 Spanish Town Road.
"Music has always been an important customer connector for our brands both locally and internationally," Marketing Manager of Pepsi Jamaica, Mitchell Watson said.
"Summer is a big deal and Pepsi wants to help fans make the most out of the season by playing a more active role in helping them to enjoy it," he added.
The Tour which commenced on July 8 has made stops in Papine, Half-Way Tree and Greater Portmore.
See below for information regarding further Pepsi Refresh tour stops:
Date Time Destination
Fri. July 15, 2016 10:00-2:00 PM Spanish Town
Fri. July 15, 2016 3:00-7:00 PM May Pen
Sat. July 23, 2016 10:00-2:00 PM Ocho Rios
Sat. July 23, 2016 4:00 – 6:00 PM Montego Bay
Sat. July 30, 2016 4:00 – 6:00 PM Savanna-la-Mar
Fri. August 5, 2016 4:00 – 6:00 PM Downtown, Kingston
Sat. August 13, 2016 4:00 – 6:00 PM 214 Oval, Spanish Town