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Pepsi kicks off massive summer tour

July 18, 2016
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Elizabeth Swaby, (centre) Brand Manager, Carbonated Beverages, Pepsi Cola Jamaica poses with the Pepsi dancers before their energetic performance at the Pepsi Refresh Tour first stop held outside the Half-Way-Tree Transport Centre last Friday. The five week, islandwide campaign will feature pop up music events, trade activations and culminate in a massive concert, dubbed ‘Pepsi Refresh Live’ on August 13 at Pepsi 214 at 214 Spanish Town Road.
Lia Caribe (left) and Ishadyz, two of the featured emerging artistes for the Pepsi Refresh Tour, team up to deliver a live rendition of their hot new collab “Got Me Coming” at the Pepsi Refresh Tour outside the Half-Way-Tree Transport Centre last Friday. The 2-hour sessions gave fans an exclusive taste of the Pepsi Refresh Live concert scheduled for August 13, which will feature dancehall heavyweights Busy Signal, Spice, Baby Cham and Bugle to be held at Pepsi 214 at 214 Spanish Town Road.
The male dancers from the Pepsi promo team hit their marks as they deliver a sharp routine at the Pepsi Refresh Tour held outside the Half-Way-Tree Transport Centre last Friday. The Pepsi Refresh Tour has rocked Half Way Tree, Papine and Greater Portmore, and will continue in Downtown-Kingston, Spanish Town, May Pen, Ochi Rios, Montego Bay and Savanna-la-Mar, the final leg slated for August 5. The tours will end a few days before the Pepsi Refresh Live concert on August 13 which will feature dancehall heavyweights Busy Signal, Spice, Baby Cham and Bugle
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With the goal of developing a deeper connection with millennials, Pepsi Jamaica has launched its Pepsi Refresh Tour.

With that, they've decided to embark on a massive five week island wide campaign featuring pop-up music events and trade activation that will culminate in a massive concert dubbed Pepsi Refresh Live on August 13 at Pepsi Oval, 214 Spanish Town Road.

"Music has always been an important customer connector for our brands both locally and internationally," Marketing Manager of Pepsi Jamaica, Mitchell Watson said.

"Summer is a big deal and Pepsi wants to help fans make the most out of the season by playing a more active role in helping them to enjoy it," he added.

The Tour which commenced on July 8 has made stops in Papine, Half-Way Tree and Greater Portmore.

See below for information regarding further Pepsi Refresh tour stops:

Date   Time                                       Destination
Fri.    July 15, 2016 10:00-2:00 PM    Spanish Town
Fri.    July 15, 2016 3:00-7:00 PM     May Pen
Sat.   July 23, 2016 10:00-2:00 PM    Ocho Rios
Sat.   July 23, 2016 4:00 – 6:00 PM    Montego Bay
Sat.   July 30, 2016 4:00 – 6:00 PM    Savanna-la-Mar
Fri.   August 5, 2016 4:00 – 6:00 PM  Downtown, Kingston

Sat.   August 13, 2016 4:00 – 6:00 PM  214 Oval, Spanish Town

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