Young talents thrill Sumfest on Digicel stage
With aspirations of one day performing in front of many thousands on the Reggae Sumfest main stage, a number of young, talented Jamaican vocalists took to the Digicel stage for a dress rehearsal on Saturday, during Reggae Night.
During band breaks on the main stage, young up-and-coming artistes like Anna Mariah, one of the finalists in the 2015 season of Digicel Rising Stars; Miyaestro, a finalist from the Magnum Kings and Queens of Dancehall show; Shanseea from the Romeich Entertainment Group, and reggae crooner and songwriter Dominic Wisdom, got their chance to perform for the Sumfest audience on the Digicel stage. Each was introduced to the audience by Digicel brand ambassador, the electrifying Miss Kitty.
Though their sets were short, the youngsters considered the opportunity to be a catalyst for their careers and were thankful for the experience.
"Performing on the Digicel stage tonight literally took me one step closer to my dreams," shared Wisdom. "Even though it's a small stage, it gave me a big opportunity because everyone at Sumfest was looking at me and listening during my performance, and the feedback has been great. I hope to one day perform at Sumfest on the main stage and this has definitely given me the chance to see what it would be like so I can work towards that.
Kamal Powell, senior sponsorship and development manager at Digicel, noted: "A lot of young artistes have made it to the main Sumfest stage after performing on the Digicel stage, and we're delighted to play a part in their development, no matter how small it is. There are a lot of talented young people in Jamaica who just need a hand sometimes and that's something that is very important to us at Digicel. We want to see them thrive and, sometimes, all they need is an opportunity to show the world what they can do. And what better way to do that than to give them a chance to perform for an international audience at the 'Greatest Reggae Show on Earth'."
In addition to the performances, Digicel kept patrons at the festival entertained with their energetic dancers, giveaways of credit, smartphones, cash and a host of other items. The Digicel 'data doctors' were also out in full force, offering technical assistance and showing patrons how to enjoy Facebook Flex, which gives any Digicel subscriber access to Facebook for free via smartphone.
Digicel has been a sponsor of Reggae Sumfest for the past 15 years.