Wray & Nephew, Ken's launch street dance
Popular Portmore businessman Lester Crooks and Wray & Nephew White Rum have partnered to bring the municipality an Independence street dance at the Ken's Wildflower parking lot tomorrow.
Crooks thanked Wray & Nephew for coming on board and encouraged street dance fans to come out early and share in the celebration of Jamaica's 54th year of Independence.
The event is endorsed by Dark Water Entertainment, among other groups in the Sunshine City.
Musical presentations will be by Flava Unit and Klassique.
Jamaica's street dance culture dates back to the late 1950s and early 1960s. In anticipation of Jamaica gaining independence from Britain, the late 1950s brought about a new-found spirit of nationalism.
Inspired by this, local pioneering producer Clement 'Coxsone' Dodd was driven to create a uniquely Jamaican dance sound. This music was called ska and fused American jazz and R&B with Jamaican mento. It featured a strong bass and drum rhythm section, guitars, keyboards and brass. Rocksteady, and later reggae, eventually evolved from ska in the late 1960s.
Crooks, affectionately called 'Father Ken', the proprietor of Ken's Wildflower Sports Bar and Lounge, has been a part of Portmore's entertainment business for more than 30 years.