Erup makes comeback with 'Love'
Veteran recording artiste Erup is aiming to make a comeback to the forefront of music with the single 'Love', which features female singer Faydra.
The single sees the duo fusing elements of dancehall and R&B to create a unique sound, which is expected to outlive the summer period. Love was produced by DJ Blaze Worldwide of Fiyah Blaze Productions, and already has heads turning in the dancehall underground.
Drawing inspiration from the popularity of the record, Erup has since collaborated with video director-selector Crawba Geniuss to produce a music video for Love. The final cut of the project can be streamed via online channels like YouTube.com.
The visuals for Love was filmed in Port Royal and sees Erup professing his love to his collaborator, Faydra.
"Jamaica is such an enchanted place. I picked specific locations to highlight the love between Erup and Faydra ... . Love is a universal language that speaks to everyone, so people around the world can relate to this record." Crawba Geniuss told THE STAR.
Erup, who has been relatively missing from the commercial dancehall scene for a while, believes the record will go a far way. He also credited the production team for their work on the video.
"This project has been a long time coming and because I love the song so much, I thought it was important that there be a music video to properly represent it," he said.
The music video for Love is scheduled to make its debut on numerous TV stations and video outlets in the coming weeks. The song is also available for purchase on iTunes.