Heineken spices up Men's Expo
Heineken brought style and flair with its 'man of the world' concept to the recently held 2016 Men's Expo, held at the Jamaica College Auditorium.
The brand partnered with Promotional Links Industries on International Men's Day on November 19 for an experience dedicated to all things male.
The Men's Expo, positioned as 'the ultimate expo for men', celebrated the achievements of local men and their contributions to the community.
In addition to promoting healthy habits and lifestyles, the expo placed emphasis on the role of men in society as role models and thought leaders.
"When we think of a 'man of the world', we think of a role model," said Suwannee Stewart, brand manager for Heineken.
"For us, being a part of the Men's Expo is a chance for us to reach out to men and encourage them to strive for excellence in their personal and professional lives."
Heineken zeroed in on Jamaica's love for football with a FIFA tournament to promote healthy competition. The mini-competition was a hit with patrons.
"As a major sponsor of the UEFA Champions League, we wanted to create a space that appealed to men, while also encouraging their competitive spirit," said Stewart.
"Competition is important in our society because it encourages us to go beyond the everyday. We need that in Jamaica to create more great men who are achieving the unbelievable."
Other activities at the expo included a panel discussion with prominent female media personalities, a male fashion show, a fitness demonstration, and a thought-provoking presentation by the National Road Safety Council.