Cooler 'Vybz' promised at Strictly Addi


April 19, 2017
Vybz Kartel

With the summer fast approaching, no one can deny that one of the most anticipated events of that season is Strictly Addi.

Conceptualised as an ode to the musical artistry of Adidja 'Vybz Kartel' Palmer, Strictly Addi will be held on Saturday, June 24.

Now at its fourth staging, Strictly Addi has grown from the halls of the club to a packed Sugarman's Beach in Portmore where the event was held last year.

The event's organisers, Jamrock Entertainment Management (JEM), has switched the concept to that of a 'cooler fIte'.

Expressing the importance of always improving on the patron experience, JEM Director of Promotions Marc Hines noted that it is always the aim of the team to give patrons not just a great setting, but the ideal 'Addi' experience.

"No matter how good an event was, there is always room for improvement, and we try our utmost to impress our patrons. So, for this staging, patrons can expect some of the best Addi DJs to keep them excited throughout the event," Hines said.

JEM Director of Communications Ibrahim Konteh re-emphasised that nothing will be taken for granted.

"While we definitely intend to bring the 'Vybz', it's important for us that each and every patron leaves the event eager to experience the next one. Last year, we took the event to the beach for the first time and patrons loved it. We are going there again. Only this time, patrons will be bringing their igloos, their favourite drinks and their best friends," Konteh said.

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