Likkle Peppa helps to develop talents
Music producer Javon 'Likkle Peppa' Downer is pleased with the progress of his independent label, Likkle Peppa Records, as an emerging player in the world of reggae-dancehall.
"I have put in a lot of hard work, but the recognition is coming and even more important, I have been able to develop talent from the inner-city and inspire others to choose music over guns and violence," Likkle Peppa, who is also the founder of At Risk Youths Foundation, said.
Likkle Peppa grew up in a small community called Bells Heights in Gordon Pen in the vicinity of Spanish Town, St Catherine. After leaving Waterford High School, Likkle Peppa entered the National Youth Service. However, music remained his first love, and there was always a feeling of emptiness that haunted him.
"I used to hide and sing over my cousin Danzel's songs with my friends. I was thinking about writing songs, until one day I saw an interview with Steven Di Genius and I knew that I wanted to be a music producer," he said.
He then began to experiment with making beats. His first efforts were heavily criticised by his peers, but he refused to give up and fine-tuned his skills for several months before he completed his first project, the 'Peppa Christmas' rhythm. The first artiste to record on the beat was Jhay Dee aka Kemikal J.
Over the years, he has gotten some highlights in media, but it wasn't until 2014 that Likkle Peppa got his first hit song with Ganggoolie's Puppy Tail and Tremble that popped up on a number of ethnic charts overseas and created a big buzz nationwide.
He is now working on a number of new projects for 2017 with artistes such as Big Pop and Kasanova.