Joe plans charity Fest - Sumfest promoter to stage concert for hurricane-hit region

October 06, 2017
Joe Bogdanovich speaks at the launch of Caribbean Love yesterday.
This September 23 photo shows some of the devastation wreaked by Hurricane Maria in Roseau, the capital of Dominica.
Tarrus Riley

Investor Joe Bogdanovich yesterday announced the launch of Caribbean Love, a hurricane relief campaign that will support rebuilding programmes in islands affected by hurricanes Irma and Maria.

Bogdanovich said he hopes to unite the musical fraternity in hosting a show dubbed 'Reggae Sumfest Reloaded: The Benefit'. The concert and telethon, set to take place in Kingston, Jamaica, is tentatively scheduled for a date in November.

"We have plans and we're hoping we can get united. I'm really about unity through music and it's a hard thing to do. This is a great example of how you can turn a negative into a positive, by uniting everyone through the common good," Bogdanovich said. He has appealed to corporations and artistes to join the Caribbean Love movement.




Thus far, support has been pledged by singer Tarrus Riley and Bogdanovich is hopeful other entertainers will support the cause by performing for free at the benefit concert.

"I'm all about Caribbean Love, and I'm all about helping when it's necessary and when we need to help. As soon as I hear about the whole initiative, I'm ready, I'm waiting to assist in any way. These Caribbean islands, I have a lot of friends and family from there. If I can send some clothes, I send some clothes. If I can send some money, if me can sing some song, whatever it is. It's a very warm initiative. It's a very genuine and sincere effort. A just love man, and all who can help, help. Simple," Tarrus Riley said.

He added: "I got through [Hurricane] Ivan. Ivan lick off my house top, when mi a try music inna mi likkle board house. So I know what it is to go through tribulations with natural disasters. Here, we have a time and place where we can do something positive for our brothers and sisters in the Caribbean. Let's go," he added.

Bogdanovich, who announced the launch of Caribbean Love at Tracks & Records in Kingston, said that 11 companies have so far agreed to be part of the venture.

"We're behind this in a global way and a very unified way. We're doing a pretty monumental thing," Bogdanovich told THE WEEKEND STAR.

Those entities Bogdanovich has made the partners of Caribbean Love are Reggae Sumfest, Downsound Records, Downsound Entertainment, FranJam, KLE, Usain Bolt's Tracks & Records, H & L Rapid True Value, H & L Agro, Parkland Industrial Co., Argyle Industries and the R Hotel. Each business and brand will participate in the relief effort in their own way.

Jamaicans are also invited to make donations of canned foods, clothing, tarpaulins, batteries and solar lamps, in containers donated by Parkland Industrial Co. at all 15 H & L Rapid True Value and H & L Agro stores across the island.

"Now, more than ever, we have to stand up for our Caribbean brothers and sisters. No one could have imagined that so much could be lost so quickly. Jamaica is in the position to help in a meaningful way, but we must act now, and we must act together," Bogdanovich said.

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