Magnum Kings and Queens 2018 launched
For the upcoming 11th season of Magnum Kings and Queens of Dancehall, sponsors, producers and judges expect to raise the bar in the search for the 2018 champions. During the programme's launch recently, it was revealed that there will be major giveaways to bar owners across the island.
J. Wray & Nephew's Brand Public Relations Manager Alison Moss-Solomon announced that auditions will start at 12 p.m. on Saturdays, a bit later than previous years.
"This will facilitate more persons being able to travel from across the island to come to various auditions," she said.
Additionally, the auditions before the judges will be in stage-show format, encouraging community members from those various locales to take in the performances of the contenders.
"This year, there will be a special promotion for bar owners. In December, with the purchase of five cases of Magnum Tonic Wine, bar owners will be entered for a chance to win a 32-inch flat-screen smart TV. There will be 20 participating outlets across the island. Also, 120 winners will be chosen for the promotion, just in time to show [Magnum Kings and Queens of Dancehall] in their bars in January," Moss-Solomon said.
Executive producer of the show, Sanjay Ramanand, offered some advice to aspiring contestants.
"A lot of times, talents leave upset, because they can't understand why dem neva get through. So my advice to the talent coming out to the auditions is, basically, try to be unique in all aspects of your approach."
Ramanand advised aspirants to try having unique song topics, deliveries and looks.
"This year is a rugu year. Rugu cyaa dun," said judge Professor Nuts. In a mini call-and-response, the veteran deejay elevated the slang, 'up like seven', to 'eleven' and, finally, 'heaven'.
"The three of us have to do some hard work each year, to go out there to find the talent. We just wah hear good lyrics this year. Right now, we nah form nuh fool wid Magnum. This 11th season have to be up like heaven," he said.