DSE boss makes successful first step into soca


March 26, 2018
Soca artiste Destra Garcia (centre) poses with Michael Ammar Jr., (left), director, Bacchanal Jamaica and Joe Bogdanovich, CEO of Reggae Sumfest and Downsound Entertainment (DSE), at the Press Launch at the DSE New Kingston head office, recently.

CEO of Downsound Entertainment (DSE) Joe Bogdanovich has successfully added soca to his repertoire by minting a partnership with Bacchanal Jamaica for 2018.

This, his first endeavour into the genre of soca, comes after years of involvement with reggae and dancehall in his capacities as both CEO of DSE and organiser of Reggae Sumfest.

"At Downsound, we are interested in a variety of entertainment activities, all underpinned by a message of unity through music," said Bogdanovich, commenting on the partnership. "I believe that carnival is good for Brand Jamaica and that it has the potential to become the largest in the Caribbean. This attracts visitors to the island, it boosts the economy, and it boots the spirit of the people."

The first move of what promises to be a long and fruitful partnership was to book Destra, widely recognised as the 'Queen of Soca', who performed on the Mas Camp stage on Friday (March 23), for one of Bacchanal Jamaica's six-series carnival events of 2018.

"Destra is the leading female soca artiste in the Caribbean and, without doubt, one of the most prolific artistes from that genre," said Bogdanovich. "The younger market loves soca as much as they love reggae and dancehall. There are a lot of dancehall and soca collaborations, and the patrons really love it. Therefore, I believe the possibility of joint promotions for both events will expand the audience's reach, which is good for business".

This carnival season, the Reggae Sumfest brand will be very present, with a fully branded and decorated truck at the road march with host DJs Team Shella and Chromatic, who will be delivering soca music blended with some reggae and dancehall.

"I became interested in the Jamaican entertainment scene because of the energy and the passion that I saw. It is intoxicating. Carnival may not be native to Jamaica, but it has been embraced here and infused with some unique Jamaican characteristics, which is why the partnership between DSE and Bacchanal Jamaica is so ideal. The Reggae Sumfest brand is symbolic of great Jamaican entertainment, which, coupled with Bacchanal, will produce an amazing and authentically Jamaican experience".


Reggae Sumfest 2018 will run from July 15-22, with the festival nights on the 20th and 21st. Some of the most recognisable names in Jamaican music have been confirmed, including Damian 'Junior Gong' Marley, Beres Hammond, Spice, Aidonia, and Popcaan.

Sumfest recently developed a partnership with international travel-booking giant Expedia. Through the partnership, which increases the global visibility of the Sumfest brand, the event has been listed on the site.

"This is an absolutely positive development and works in with our own efforts to bring more visitors to Jamaica and offer them first-class entertainment. The Expedia connection is very active in the United States, Canadian, and United Kingdom markets and can be accessed at www.jamaica.expedia.com. This is entertainment tourism at its best," Bogdanovich noted.

Bogdanovich's Jamaica-based investments also include KLE, Usain Bolt's Tracks & Records, H&L Rapid True Value, H&L Agro, Parkland Industrial Co, Argyle Industries, the R Hotel, and others.

Other Entertainment Stories