US VI based businessman invests in dancehall
Multi-faceted US Virgin Islands businessman turned records-label owner, Shawn Baptiste, unveilled a comprehensive reggae dancehall album in Kingston last week.
The project was presented at one of Jamaica's most popular events, Weddy Weddy, at the Stone Love Headquarters. Produced by CIGA Records, the project features several of Jamaica's top acts demonstrating what Baptiste has described as a "rude boy, Caribbean flavour".
"There is a mixture of some of the best Jamaican entertainers who have different range of styles on different rhythms. For our production, the Caribbean Boys Link Up Riddim, we needed the right platform to introduce it to the market, and Weddy Weddy was appropriate," Baptiste said.
The album explores the diverse sounds of hardcore Jamaican entertainers, Beenie Man, Sizzla and Shane-O, and captures the high energy of Elephant Man. It also blends the harmony of Beres Hammond and Marcia Griffiths.
CIGA Records believes the project is ready to make global impact.
"The project shows the hardcore, rude boy side or things and the low, smooth melodies of the music that pushes more love into the world and shows, not only what reggae-dancehall recording artistes like Beenie Man -- who I've known for many years -- has been doing, but also puts into the spotlight what Caribbean people are capable of doing," Baptiste said.