NBA urges its teams to avoid Twitter wars


February 11, 2017
Boston Celtics guard Marcus Smart tries to get past Portland Trail Blazers guard Damian Lillard during the first half of an NBA basketball game in Portland, Oregon, Thursday, February 9, 2017. (AP Photo)
Houston Rockets' Trevor Ariza (centre) dunks past Charlotte Hornets' Frank Kaminsky III (left) during the first half of an NBA basketball game in Charlotte, on Thursday. (AP Photo)
Dallas Mavericks forward Harrison Barnes (left) defends as Utah Jazz forward Gordon Hayward (right) attempts to move to the basket in overtime of an NBA basketball game in Dallas, Thursday, February 9, 2017. The Mavericks won 112-105. (AP Photo)
Cleveland Cavaliers forward LeBron James (centre) shoots between Oklahoma City Thunder forward Domantas Sabonis (left), and guard Victor Oladipo (right) during the first quarter of an NBA basketball game in Oklahoma City, on Thursday. (AP Photo)
Indiana Pacers' Paul George (right) drives around Orlando Magic's Serge Ibaka (left), and Aaron Gordon, (centre), during the first half of an NBA basketball game, Wednesday, in Orlando, Fla. (AP Photo/John Raoux)


The NBA wants its teams to avoid Twitter wars.

The reminder was issued in a memo from the league to all 30 teams on Tuesday. It comes about two weeks after Portland's Twitter account mocked Dallas' Chandler Parsons for airballing a three-point attempt, a tweet that sparked a back-and-forth between Parsons and Blazers guard CJ McCollum.

Parsons later said it was all in good fun.

In the memo, NBA Deputy Commissioner Mark Tatum didn't specifically reference that exchange but said "recently ... some teams have crossed the line between appropriate and inappropriate."

The league urged teams to "properly and extensively train" social-media staff members to ensure they know what's appropriate. Examples the league cited as inappropriate included embarrassing or belittling opponents, and criticising officiating.

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