Wilson is LASCO iDrade Cage challenge western champ


July 20, 2017
Contributed Lyshon Davis (left), brand manager LASCO iDrade, presents a cheque for $10,000 to the first sectional winner, Machel Wilson, in the iDrade Cage Football Challenge. Wilson held off all other challengers from Western Jamaica, as the tournament kicked off at the Best Value Super Market in Montego Bay on Saturday July 15, to book his spot in the National Finals on August 13.

Machel Wilson emerged the western Jamaica champion as LASCO iDrade took over Montego Bay last Saturday to launch the LASCO iDrade Cage Football Challenge at the Best Value Supermarket on Barnett Street.

Wilson is the first sectional winner and saw off the challenge of other contenders to pocket $10,000 and a case of iDrade. He also qualifies to compete in the National Finals, slated for Sunday, August 13, along Knutsford Boulevard in New Kingston.

The iDrade Cage Football Challenge national champion will walk away with $50,000 and a year's supply of iDrade, while the runner-up will secure $20,000 and a six-month supply of iDrade.

Wilson was the star on the day as he breezed through the first round before facing off against one of the other top players on the day, Ryan Hyatt, in the quarter-final round. Wilson prevailed 4-3 to set up a semi-final clash with Husain Chapman, who he got the better of by a score of 3-2. His competitor in the final was Nakia Campbell, who registered 5-0 and 4-2 victories in his quarter- and semi-final matches, respectively. In a closely fought final that came down to the wire, it was Wilson who prevailed 3-2 to become the first ever LASCO iDrade Champion.


Catherine Goodall, marketing manager - Beverages at LASCO Distributors Ltd, is excited about the introduction of the Cage Challenge because it will give people an exciting opportunity to show off real talent and control.

"We are off to an excellent start. Montego Bay was fun and a great introduction of this new format of the game to the public. I thought the matches were intense, and the crowd loved the combativeness of the game. Football is one of the sports that Jamaicans adore, and with this concept, you don't have to worry about putting a team together or about age and gender. We want women and young adults to come out and enter. It is great fun, and it is for everyone, so I am excited that LASCO iDrade is able to introduce it to Jamaica," said Goodall.

iDrade Cage Football is a one versus one knockout football challenge played in the confines of a cage. The first player to five goals or more goals within three minutes regulation period advances to the next round. A clean through-the-leg move or what we call a 'salad' or 'nutmeg' is recorded as an instant KO and a six-to-nil victory despite the score of the game when the skill is performed.

The LASCO iDrade Cage Football Challenge's next stop is in Kingston and St Andrew on Saturday, July 22, at Sampars Cash and Carry in Cross Roads, 1-3 Retirement Road.

The Challenge continues on Sunday, July 23, at Joong Supermarket and Wholesale in Portmore, 68 Newland Road, before heading to the Santa Cruz Plaza, Main Street, Santa Cruz in St Elizabeth on Saturday, July 29.

The final parish stop will be on Sunday, July 30, at Boundbrook Pavilion, Portland, ahead of the National Final on Sunday, August 13.

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