Solja Life Records ‘peppers’ the summer with new rhythm
Brooklyn-based Solja Life Records is getting set to drop the eagerly anticipated summer banger, the Pepper Up rhythm, which will have a nostalgic dancehall vibe, reminiscent of the popular Pepperseed rhythm that ruled the charts during the '90s.
So far, dancehall hotshot Busy Signal, New Kidz, female deejay Stacious and veteran deejay Mega Banton have already voiced on the rhythm and a tentative release date is set for July 21.
"I am predicting that this will be the riddim that rules the summer, based on feedback from the streets. We are just watching how the corona (pandemic) continues to impact the industry, but the plan is to add a few more top acts on the rhythm to create a bigger buzz," Solja Life head Keton Cole shared with THE STAR.
Cole's last production, Marijuana Obsession, was a hit. Released on April 20 or 4/20, the official day for marijuana smokers to celebrate the weed, it featured Jigsy King and Sly Ranking.
"The track continues to do extremely well on all digital platforms for the label. Jigsy and Sly have also done tons of dubplates, which speaks to the popularity of the song. I am confident it will have a very long shelf life," he said.
Cole also shared that next January, the label will celebrate 20 years in the business.
"I have a number of things in the pipeline to celebrate this important milestone. It has been a long journey, but now it is all about recognising the greats of the past and acknowledging those who are taking up the mantle now. The plan is to continue to pay homage to the productive '80s and '90s era by honouring a few female legends in the industry with awards, and give them some sort of international recognition," he said.