Bunting 'do di maths' in lottery scamming
'Do Di Maths'. That's the call from National Security Minister, Peter Bunting, as he urges Jamaicans to shun the illicit lottery scamming.
Bunting made the appeal as he launched the 'Do Di Maths' anti-lottery scamming campaign yesterday at a ceremony to hand over vehicles to the Jamaica Constabulary Force
Coincidentally, the name of the campaign is also the name of a popular song released last year by convicted murderer and dancehall entertainer, Vybz Kartel.
Several months after his arrest in 2011, Kartel and Gaza Slim collaborated for Reparation, a song that was harshly criticised by Bunting for praising lottery scamming and lottery scammers and comparing the illicit activity to reparation.
Meanwhile, Bunting told the gathering that the 'Do Di Maths' campaign is aimed at showing the corrosive impact that scamming has on Jamaica. He said the initiative will target persons living in Western Jamaica, which is said to be the central point from which the illicit activity is conducted.
" For this campaign we will be targeting audiences, especially in Area 1, with radio and TV ads, billboards, school interventions, posters and community talks, bringing the message that #LotteryScammingKills", Bunting said.