Digicel launches shopping spree


February 23, 2016

Following on the heels of its super-successful Grand Prix Athletics Championship, which ended on Saturday, Digicel is giving its customers a chance to continue on a winning streak with an exciting Grand Prix Shopping Spree competition.

Launched last Friday, the competition will give customers the chance to race for the grand prize of up to $1m in cash. Others will be able to win up to $50,000 in supermarket vouchers each week.

Other prizes include smartphones, credit and data plans, and more than 100 customers will win free credit daily.

"Jamaicans, on a whole love track and field," said Michelle Anderson, director, distribution and retail channels.

"So, after seeing how much they enjoyed the Grand Prix Athletics Championship, we wanted to give our customers a chance to get in on their own races and win some great prizes for themselves with the Grand Prix Shopping Spree."

The promotion will see two customers in a face off each week at HiLo stores across the island. Each customer will randomly select one of the personal best times of Digicel's track and field brand ambassadors, Usain Bolt, Shelly Ann Fraser Pryce, Javon Francis and Michael O'Hara and use that time to grab as many items as possible.

The first-place winner will get a $50,000 shopping spree at HiLo supermarket. The second-place winner will win $20,000 in supermarket vouchers. For the finale, four customers will compete in a race to a million-dollar finish.

To qualify, customers simply have to top up with $200, or more, talk for 10 minutes, or more on their postpaid phones, pay their broadband bill on time and in full, or activate a two-day data plan or higher. The higher the top-up or data plan, the more entries customers will receive in the promotion.

The competition is open to all pre-paid, postpaid and 4G broadband customers.

"It's going to be an exciting year for athletics in Jamaica, so what better way to reward our customers than with a race of their own in which they, too, can win."

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