FLOW makes link with Man United

by

December 04, 2015
file Manchester United's Wayne Rooney (right) and teammate Memphis Depay.

Cable & Wireless Communications (C&W) has announced a partnership with one of the world's leading football clubs, Manchester United.

In a release yesterday C&W said the exclusive, multi-year agreement awards the company and its local retail brand, FLOW, sponsorship and media rights for the Caribbean.

Both organisations will work together to help further grow football across the region, through competitions and coaching programmes with Manchester United Football Schools. The new partnership will also provide local and Caribbean fans with unique experiences, including the chance to win tickets to Manchester United games, signed merchandise, as well as interaction with Manchester United Legends such as club ambassadors Bryan Robson, Andy Cole and Dwight Yorke.

"This is another big win for FLOW customers," John Reid, the president of C&W's Consumer Group said.

Under the agreement, FLOW will also become the exclusive distributor of the dedicated MUTV channel. It means that from the 2016/17 Premier League season, fans will be able to experience exclusive Manchester United programming as well as behind the scenes access to the club.

With a global community of 659 million followers, and a 137-year heritage, Manchester United are a household name. They are one of the most successful clubs in not only the Premier League, but in the world.

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