Huawei ambasssador Messi points to hard work

March 22, 2016
Messi

BARCELONA, Spain:

Lionel Messi, considered to be one of the greatest footballers of all time, said hard work and determination got him to where he is today.

Twenty-eight-year-old Messi said his route to the top of the football world was not easy, but believes his hard work has paid off.

"Without doubt, ever since I was very small I had to work very hard to become a footballer and achieve my dream."

"I had to go through a lot. It was hard, but I never gave up, and, in the end, I made it, said Messi," who was speaking at a recent event where he was announced as Huawei's global ambassador.

The Barcelona and Argentina superstar is also a global brand ambassador for Indian auto maker Tata Motors.

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The Huawei partnership with Messi showcases the brand's alignment with people and brands that demonstrate and strive toward its shared value of "connecting greatness."

Huawei shipped 108 million smartphones in 2015 and became the third-largest player after Apple and Samsung. The company has set a target of growing its smartphone sales by 300 per cent this year.

With Messi as their ambassador, the Chinese-based firm will no doubt be looking to up their sales globally.

"Just like our brand, which strives for excellence and innovates to better itself to reach newer heights of greatness, Messi is the epitome of perseverance, excellence and commitment," Huawei India CBG President Allen Wang said.

Meanwhile, the Argentine, who said he remains ambitious about everything, added, "My goal is to always win everything I compete for, whether with Barca or Argentina. This year's Copa America is a great opportunity."

On the Champions League, Messi added: "Like we always say, you get who you get. They're all tough. It's going to be complicated."

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