World T20 most trafficked, non-ICC Cricket World Cup in ESPNcricinfo history

Latest ICC World T20 Most Trafficked

The World T20 Tournament concluded with the West Indies being crowned world champions after defeating England in the final on April 3.

Throughout the tournament, ESPNcricinfo the leading digital destination for cricket coverage and news set new records for audience and engagement with the Twenty20 form of the game.

Globally, via all devices and platforms, the 2016 tournament was the most trafficked non-ICC Cricket World Cup event in ESPNcricinfo site history, recording an average of 4.1 million daily unique visitors, a 10 per cent increase compared to the 2014 edition of the tournament. The site also logged 1.4 billion minutes and 197.6 million visits, up 11 and 30 per cent, respectively.

The most dynamic growth in audience and engagement for ESPNcricinfo came from video. Globally, the site recorded 17 million video starts, more than triple the 2014 tournament (up 225 per cent).

Video viewing grew substantially across all major cricket markets, with the UK, US, India, Australia, Pakistan, Bangladesh, and Canada all increasing by triple-digit percentages. The US (5.2 million), UK (3.9 million) and India (2 million) were the top three markets for video, with Australia in fourth (1.2 million).