NBA to begin selling jersey sponsorships in 2017-18

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April 16, 2016
FILE - In this March 22, 2016 file photo, NBA Commissioner Adam Silver gestures during a news conference in Los Angeles. The NBA will begin selling jersey sponsorships in 2017-18, becoming the first major North American sport to put partners' logos on players' uniforms. Commissioner Adam Silver had said this step was inevitable as an additional revenue generator. (AP Photo)

NEW YORK, AP:

The NBA will begin selling jersey sponsorships in 2017-18, becoming the first major North American sport to put partners' logos on players' uniforms. The three-year trial was approved yesterday by NBA owners and will take effect when the league's contract with Nike begins.

The patches will appear on the front left of the jersey, opposite Nike's logo, and measure about 2 1/2 by 2 1/2 inches.

Logos appear on international soccer jerseys and many athletes in individual sports wear their sponsors' attire in competition.

Commissioner Adam Silver had said this step was inevitable as an additional revenue generator. WNBA teams already have logos, and NBA clubs were wearing them on practise jerseys.

The sponsor patch will not appear in retail versions of the jerseys, but clubs can sell jerseys with sponsor patches in their team stores.

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