Shifta and Jah Cure release ‘So In Love’

Recording artiste Shifta has collaborated with Jah Cure on the single So In Love, which was released on Valentine's Day.

The single, which has been receiving traction on local and international radio, has been racking up impressive streaming numbers in numerous markets. Produced by Arizona Slim Beats, So In Love fuses reggae, dancehall, and R&B/soul to create a unique sound that appeals to listeners of a wide variety of musical styles.

The song expresses the artistes' appreciation for their loved ones.

"This song was not just for Valentine's Day. It is the ultimate expression of love, which should be shown all year round to the ones you love. Lyrically, the single celebrates the undying commitment shared by a couple" said Shifta. The video for the single is also out on Shifta's Vevo channel.

Shifta has had a lot of success in music. He has received support for his music on MTV, ABC Local 10, and several major local platforms in Jamaica. He is presently promoting So In Love and an upcoming single with Konshens.