Tatik’s ‘Double Standards’ shaking things up

Dancehall has long been the raw, unfiltered journal of Jamaican society, and rising star Tatik is using his latest single, ‘Double Standards’, to hold up a giant mirror to the culture.

He observes a bizarre cultural amnesia online, where people fiercely attack others for the exact behaviours they indulge in behind closed doors.

“I see people on the Internet that bash people for the same thing that I see them do,” Tatik said, questioning if society is suffering from a collective case of selective memory.

The song also tackles complex social dynamics, including the paradox of public solidarity versus private betrayal. Tatik points out a glaring contradiction often seen in gender dynamics, noting how some circles will loudly preach empowerment, yet “who will bring down a woman like a next woman”?

What sets Double Standards apart from standard lyrical finger-wagging is Tatik’s willingness to place himself in the crosshairs. The track isn’t a lecture; it’s an invitation to do better. By pulling back the curtain on his own flaws, Tatik brings humility to the genre. He openly admitted that he isn’t immune to the very contradictions he sings about, revealing that, when he listens to his own lines, he recognises areas where he needs personal growth.

“Even I can relate to certain lines in certain songs for me where I know that, yo, I need to work on that. I’m not perfect either,” he said.

Beyond general societal woes, Double Standards digs deep into the frustrations of being a creator in the modern music industry. Tatik addresses a major grievance shared by many lyricists today: the gap between what fans say they want and what they actually support. The industry is plagued by a unique double standard where audiences loudly demand “good, conscious music”, yet spend their data, views, and money on viral gimmicks. It’s a frustrating cycle that leaves purists of the craft draining their own tanks to keep the culture alive. As Tatik powerfully puts it, “Sometimes the motivator needs motivation.”