24 purple trucks form Cadbury advent calendar

by

November 18, 2015

Cadbury's 2015 Christmas advertisement will feature an advent calendar comprising of 24 purple trucks.

The chocolate brand plans to deliver joy to the nation over the festive season with its biggest Christmas campaign ever.

Each of the 24 trucks will represent a different door of the advent calendar, and the advertisement will be brought to life when they depart to a different location every day in the ultimate countdown.

Marketing

manager Claire Low said: "Through this ad, we wanted to capture the huge anticipation felt by consumers during the Christmas countdown. Cadbury has a well-loved place in family homes during the festive period and has been bringing joy to the countdown with its advent calendars for over 50 years. "Inspired by this, we have created the ultimate advent calendar to deliver joy in a way that only Cadbury can this Christmas."

The advertisement premiered during The X Factor on November 7.

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