More night games coming for schoolboy football - Small

August 25, 2017
Gladstone Taylor/ Photographer Coca-Cola and Powerade brand marketing manager Michaela Francis (centre) presents sponsorship cheque to Linvern Wright (chairman, daCosta Cup) and ISSA president Dr Walton Small (right) at the ISSA/FLOW Manning and daCosta Cup Football Press Launch held at the Terra Nova All Suite Hotel on Thursday, August 24, 2017.

The Inter-Secondary Schools Sports Association (ISSA) has plans to stage more night games in this year's ISSA-Flow Manning Cup and daCosta Cup schoolboy football competitions.

President of ISSA, Dr Walton Small, told Star Sports during yesterday's press launch at the Terra Nova hotel in Kingston, that the move will help to attract a lot more spectators to the sport and in turn help to raise the profile of both competitions.

"We are going to graduate into some amount of night football because we recognise that the patrons are coming and we have identified specific games that we are going to be spending some serious amount of money on in terms of advertising," Small said.

energy and excitement

"We are kind of rebranding the football, so we want to make it a bit more exciting, and we want to encourage more spectators, and therefore, we are going to be moving towards night football," he added.

He noted that a similar concept had worked well for Flow during the Super Cup knockout.

"We are not ashamed of doing that because we think that it did well for them, and if we can bring the same kind of energy and excitement to those games, then I think we will be successful, too," he explained.

In the meantime, distribution company, Wisynco, through its products Coca-Cola and Powerade, has pumped $9.5 million into this year's competitions.

Michaela Francis, brand marketing manager for Coca-Cola and Powerade, said her company was committed to helping with the development of Jamaica's football.

"Football is everything to Jamaica, and we believe in the sport and believe in schoolboy football particularly and what it does for the players, and also what it does for the high schools, and generally for our country," said Francis.

The Manning and DaCosta Cup competitions are scheduled to kick on September 9 at the Montego Bay Sports Complex, Catherine Hall, in Montego Bay.

Jamaica College are defending Manning Cup champions, while Cornwall College are defending DaCosta Cup winners.

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