Shuga rides reggae train across the world

May 06, 2016
Contributed Photo Shuga
Contributed Photo Shuga

Mitzie Campbell, more popularly known as Shuga, has embraced the opportunities that came with winning Rising Stars in 2009.

Immediately after pocketing the cash prize and putting the trophy in her house, Shuga began working with Penthouse Records. She told THE WEEKEND STAR that she has taken full advantage of the opportunity to the point that she now performs all over the world.

"It has been a progressive journey," Shuga told THE WEEKEND STAR.


She said reggae has been the vehicle that has allowed her such extensive travel, especially across Europe.

"A reggae music dem want, and I do reggae music," she laughed.

Shuga told THE WEEKENED STAR that she has been invited to perform at several international reggae shows and festivals. This week, she heads to perform in Switzerland.

She told THE WEEKEND STAR that she has even recorded a mix tape called Unscripted with Big Mama Sound in Germany.

Even though she has been working the international circuit, Shuga maintains a presence in Jamaica. Last week she performed at the 12th installment of the We Are Reggae series in her hometown of Montego Bay, St James.


Shuga is preparing for the release of her newest single called A Will, which is produced by Nebulus Records.

"It's a motivational song. Full a motivation and inspiration, and I'm hopeful it will give strength to struggling men and women," Shuga said.

The pending release of A Will follows Shuga's 2013 hit, Ride Di Riddim, a song that Shuga said speaks to the need for equal opportunity to be given to women.

In February, Shuga was invited by David Rodigan to perform as part of an all-female session hosted by BBC 1Xtra. Marcia Griffiths, Nadine Sutherland, Tanya Stephens, Queen Ifrica, and Jah-9 were also in the line-up.

When asked by THE WEEKEND STAR if she considered herself a feminist, the answer came without hesitation.

"Yes! Preach it everywhere," Shuga said.

Shuga told THE WEEKNED STAR that she has also been working on her album with Billboard chart-topping producer Snowcone as well as Riff Raff of Nebulus Records.

Donovan Germain of Penthouse Records and Silly Walks, a producer based in Germany, have been helping to put together the album.

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