Magnum Live goes hard core
The recently concluded Magnum Live stage show that was held at Sabina Park in Kingston was filled with entertaining performances laced with expletives. However, in contrast to shows in the past, which placed restrictions on artistes in an attempt to filter their sets, member of the event's organising team Ron Burke told THE STAR that Magnum Live was not a show for kids.
Burke also noted that plans were already in place for next year's staging of the event.
"We are promoting an adult event, catering to 18 and older. This is also an authentic dancehall and reggae event supporting our culture. We did not tell the artistes what they could perform or not aside from making them aware of their time schedule. And so we trusted them to be responsible," he said.
The promoter also noted that with Kingston being Jamaica's Creative City, it needs a live event. However, he said such an even must be authentic if it is to stand the test of time.
"There are shows in rural areas, and there are shows in Europe, and we need shows in Kingston. People tend to think that live shows won't work in Kingston, and we have proved that wrong. I also notice that our radio and our TV stations have been saturated with foreign music. So we ensured that the DJs only played reggae and dancehall music because we should learn to hone our own culture and make it marketable," he said.
The next staging of Magnum Live will be held on July 28 under the Dream Weekend banner. However, the date for Kingston's next staging is yet to be set.
Nonetheless, Burke said he believes the show has the potential to pull tourists to Kingston.
"We proved with Dream Weekend that entertainment can pull tourists to Jamaica, and we will prove it again with this event in Kingston. Jamaica can be a lucrative event-tourism destination in the same manner that it has reaped success with the sun, sand, and sea," he said.
The promoter also noted that Capleton was his favourite performer on the night. Other acts like Bounty Killer, Beenie Man, Popcaan, Spice, Masicka, Capleton, though not in that order, had the place in a frenzy with songs from their catalogues. There were also guest appearances from Richie Stephens, Agent Sasco, Style X, Chi Ching Ching, and others.
The Ruff Cut band did the backing atop a very breathtaking stage set-up. DJ Banka, Boom Boom, and Bishop Escobar also delivered impressive sets, much to the approval of the audience.