Hard Wine set for tonight - event thrives despite moving from UWI campus
Following changes on The University of The West Indies (UWI) campus regarding the hosting of events on halls, several popular events were either cancelled over the years or lost prominence due to the saturation of events held at the Students' Union, the designated venue.
Hard Wine, which had broadened its fan base by moving to Mas Camp before the actual changes on the campus, is still one of the most supported events from UWI.
According to member of the promotions team Shawn Parkinson, the best is yet to come.
"We were looking ahead and, based on the support that we received on campus, we saw that the event needed a bigger venue. It was a tough decision leaving campus, but now, looking back with a few years under our belt, it is one of those business decisions that you have to pat yourself on the shoulder for every now and then," he said.
Hard Wine has developed a reputation for sourcing some of the hottest soca DJs locally and from Trinidad. Parkinson believes this strategy has helped to add value to the event's credibility.
"When you come to Hard Wine, you know you are getting value for your money. We bring a stellar line-up of local and overseas talents ranging from DJs to artistes, and so fans are always looking forward to our entertainment package," he said.
Parkinson said the price is affordable because they took into consideration the trying economic times, as well as the university fan base.
"We are happy with the feedback we have been getting and we continue to strive to ensure that we provide only the best. We take pride in upholding the brand's image by providing the best experiences that the brand is known to give as we look forward to officially starting the carnival on a high," said Parkinson.